Even if you’re only half-heartedly keeping up with the latest in the world of beauty, it’s hard to miss the indicators that the awareness and popularity of clean and green beauty and skincare products have been on the rise. Beauty bloggers are buzzing about the latest and greatest in the clean beauty world and more and more green beauty products are making their way into bathroom cabinets everywhere.
Much of this trend stems from the fact that consumers are now more educated about an industry that has been notoriously bad in the past about disclosing what exactly goes into the products it sells. Consequently, consumers become more concerned, and their buying decisions are becoming more considered, when it comes to the ingredients that they are willing to use in their homes and especially on their bodies. Clean and green brands have been responding to these market pressures and in some cases, they’re even leading the charge to help advocate for new regulations in order to keep consumers safe.
And with consumer safety at the forefront of every decision we make here at Esther & Mila, we wanted to take some time today to weigh in and explain our position on a key topic when it comes to clean and green beauty: the use of preservatives.